Emerging Technologies In Retail Industry

Our solution opens up​ a powerful marketing​ and revenue channel ​for retailers through​ location-based marketing & analytics


The beaconsmind® team works from offices in Stäfa (Switzerland), Munich (Germany) and Dubai (UAE) and helps the international client run successful location-based marketing campaigns.

Enabling retailers to fundamentally transform the shopping experience for customer in physical stores, beaconsmind offers the beaconsmind® software Suite, coupled with Bluetooth iBeacons to be installed at point-of-sale. Our localisation technology and Beaconsmind® software Suite allows retailers to converge digital and physical shopping and create a seamless customer journey.

Based on your business goals, we define the retail stores and in-store areas based on your company`s floorplans for Bluetooth Beacon Hardware deployment including the Hardware procurement, shipping and customs. This planning then serves as a basis for our team to configure and deploy the right amount of devices on-site. For global projects we work with local contractors, tasked with Hardware deployment and maintenance.

iBeacon-specific data about user and shopping behavior, visits or visit times and heat maps can be tracked via the beaconsmind Suite. Dashboards and customized reporting help you make sense of your data. Our data analysts support data interpretation and create recommendations for optimizations.

 

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