Straightforwardly effective, easy-to-deploy, and cost-effective, beacon-based marketing has now become quite a popular way to engage customers over industries, particularly in marketing and retail. As part of indoor and outdoor positioning systems and IoT (Internet of Things), beacons make use of proximity technology for detecting human presence nearby as well as trigger preset action for delivering personalized, contextual, and informational experiences. Hidden and small beacons have a smaller appeal but have a big impact. If you consider implementing it in your business, this guide has everything that you need to know. How do Beacons Work? Companies nowadays are turning away from the traditional forms of advertisements and are now looking much more positively toward proximity marketing beacons . When any user walks past an area whereby an IoT network or a positioning system with a beacon is set up, the adjacent beacon sends a code containing a message to their mobile device. A...
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