Beacon-Based Marketing: How It Works

Straightforwardly effective, easy-to-deploy, and cost-effective, beacon-based marketing has now become quite a popular way to engage customers over industries, particularly in marketing and retail. As part of indoor and outdoor positioning systems and IoT (Internet of Things), beacons make use of proximity technology for detecting human presence nearby as well as trigger preset action for delivering personalized, contextual, and informational experiences. Hidden and small beacons have a smaller appeal but have a big impact. If you consider implementing it in your business, this guide has everything that you need to know.

How do Beacons Work?

Companies nowadays are turning away from the traditional forms of advertisements and are now looking much more positively toward proximity marketing beacons. When any user walks past an area whereby an IoT network or a positioning system with a beacon is set up, the adjacent beacon sends a code containing a message to their mobile device. A message then pops up as a notification on the mobile device of a user with a branded and third-party mobile app. User’s permission, mobile app, and one more beacon device are needed to make the system work. Usually, Beacon technology offerings consist of an SDK (Software Development Kit), beacon devices, and back-end management tools. So, software engineers are needed for setting up your positioning system.

Why is beacon appealing to marketers?

Beacons provide much more detailed location data than Wi-Fi or GPS tracking. This allows the brands in getting a precise understanding of how the shoppers interact with and navigate their stores. Beacon Technology depends on BLE (Bluetooth Low Energy) to send messages at regular intervals. Bluetooth beacon marketing allows marketers in establishing a deeper connection with the customers by retargeting them on Google or Facebook.

Moreover, beacon marketing lets retailers extend personalized discounts and offers to customers on the basis of their exact location in their stores. When we talk about showcasing the high value of beacon technology, video beacons are our go-to example. Beacon-transmitted messages are opened around 53% of the time. So, they are relevant to the users immediately, and they can also influence customers at the crucial time when a purchase decision is made. 

 We at Beaconsmind empower companies as well as their workforce with data-driven insights and cutting-edge transformative solutions. Talk to our experts today and learn more about this topic and how your project or business can benefit from beacon marketing solutions.

Location: United Arab Emirates

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