In-Store Strategies for Marketing in 2023 – Beaconsmind

The Beacon technology is getting popular day by day as people are using smartphones while they are in stores. Advertisers can use this opportunity to boost the sale of their products as the customers are in the right mindset to purchase the products while they are in the stores.

Some of the strategies for using Beacons for in-store marketing in 2023 are as follows:

The location of the customers in the store can be easily tracked and analyzed in stores. This is known as in-store beacon technology. This way, the customers can be informed about the in-store layout, merchandising, and inventory management plans. Beacons can give you an idea about the in-store analytics about customer behavior and their interaction with your products so that it becomes easy to provide promotional notifications in their smartphones.

In store beacons can be used to notify customers about the availability of freebies and other discounts in the store.

If you have a store with a big area, it's difficult for the customers to navigate a particular product. Retail beacons can come to the rescue by guiding customers to the products they need.

There are various seasonal as well as regular in-store events, and sometimes customers may not be aware of them. In store beacons can be used to trigger notifications into the phones of the customers, especially during a sale or a festive season, which will boost customer footfall during these events. Beacons can be put in every section of the store, like garments, shoes, or jewelries, to boost the specific events held there.
 

In-store systems should be redesigned using beacons to provide more effective interactions with the customers using beacons and lesser physical interactions and manpower.

Virtual and Augmented enhance the presentability and visual appeal of your products. Customers can get a clear visual of the usage and features of the product and the lifestyle associated with it even before buying the product.

 Conclusion:

Beacon technology comes with low costs and great benefits. Retailers can use in-store beacon technology to revolutionize the in-store customer experience. While customers benefit from a seamless and highly personalized shopping experience, retailers benefit from the wealth of customer data collected and in-store analytics.