Trending In-Store Marketing Technology - Boost Your Sales

In retail stores and on the sales floor, high-tech tools help balance stock tracking, manage orders, in-store marketing, and tracking prices. Customer tracking tools increase customer satisfaction and foster loyalty by enhancing the in-store shopping experience. At the executive level, technology improves planning and decision-making. A variety of data mining software helps with warehousing, pricing, and marketing decisions, as well as improves product design and development.

Following are some of the In-store Technologies to boost your sales:

RFID technology

Scannable RFID tags, small chips that transmit product data to a portable reader, and other chip-level equipment attached to products update the inventory status in your inventory management system in seconds.

Valuable data Collection

Technology is driven by data. It creates opportunities to gather information about your customer base and in-store analytics – something retailers struggle with technology-based data gathering as consumers are increasingly concerned about their privacy and preference data.

Retail ecosystems

Running a retail business requires several tools. You have your POS system, e-shop shopping cart, payment processor, accounting software, ERP, CRM… and many more related software and hardware.

You will be hard-pressed to find a single solution that really does all of the above, which is why retail tech ecosystems are so important. By seamlessly connecting apps together, you can keep your retail operation running like a well-oiled machine.

Automatic purchases

it makes sense to automate shoppers' purchasing decisions for some retailers. Merchants who use subscription-based business models are a good example. By automating things like buying consumer goods (razors, toilet paper, etc.), retailers can reduce friction and make life easier for their customers.

Contactless payments

Contactless payments are not new; technologies such as mobile payments (Apple Pay, UPI, Samsung Pay) or tap-and-go have been around for years. The introduction of NFC changed the world of virtual cash.

Digitization in the store

Beacons connected IoT devices and smart digital hubs/stations enable better customer engagement and rich in-store technology-based experiences. Technologies offer a wide range of opportunities: from indoor navigation, distribution of contextual promotions, and self-service to customers.

Conclusion

Advanced in-store technology helps retail businesses improve every aspect of their service to their customers. This applies to both large and small companies. These technologies can have a direct impact on consumers or can improve the efficiency of retail teams. Most importantly, businesses that produce new and innovative solutions to problems can stand out from the crowd and gain more profit.