beaconsmind

In retail stores and on the sales floor, high-tech tools help balance stock tracking, manage orders, in-store marketing , and tracking prices. Customer tracking tools increase customer satisfaction and foster loyalty by enhancing the in-store shopping experience. At the executive level, technology improves planning and decision-making. A variety of data mining software helps with warehousing, pricing, and marketing decisions, as well as improves product design and development. Following are some of the In-store Technologies to boost your sales: RFID technology Scannable RFID tags, small chips that transmit product data to a portable reader, and other chip-level equipment attached to products update the inventory status in your inventory management system in seconds. Valuable data Collection Technology is driven by data. It creates opportunities to gather information about your customer base and in-store analytics – something retailers struggle with technology-based data ga...

Data-driven marketing is a technique used by companies in which they research across huge databases using data-driven marketing tools created through the customer's preferences and product suitability for coming up with a solid marketing strategy. Importance/Benefits 1. It helps you to get integrated details about your customer, where they are, what they want, and their age group, and it helps you to target your consumer precisely. 2. Comes up with an opportunity for product personalization. To reach the maximum number of consumers, these types of marketing techniques will motivate companies to invest more in the personal preference of the customer. 3. Provides a space where there remains a perpetual cycle of growth of the company through data-driven marketing. 4. Helps in better transmission with the customer and catering to their needs as per their demands. 5. Helps to reach out to the consumer base, which was untouched but not accessible using data-driven marketing analytics ....

When talking about shopper insight , it is very important to first get an idea about what exactly shopper insights are. These are insights offering concrete knowledge about the decision-making process and actions of shoppers buying or thinking of using your products and services. Like any other market research module, it assists in understanding the motives, decoding meanings, and unraveling elements hitched to a shopper’s behavior.   Interestingly, unlike all other research modules, insights-driven marketing methodology helps to identify each and every element linked to the shopping experience. Right from the point of packaging design to sale configuration, alluring shopping experiences to location-based intelligence, shopper insights come with an expert look at the point of buying and beyond. Here the prime target is to incorporate best market research practices hitched with a good understanding of the customer’s behavioral science and how to use technology to obtain a comp...