Retail Store Marketing: The Ultimate List of Tips & Tricks

Looking to increase sales and improve your in-store marketing? Retail marketing helps your business to connect with customers, expand its reach, tell your brand story, and nurture relationships. Also, it can be used to distinguish yourself from your peers. Smart retail solutions play a vital role in commerce from both the retailer’s and the customer’s perspective. It means the use of smart retail technology in commerce that offer consumers a safer, faster, better, and more convenient purchasing experience. Let’s talk about a few tips and tricks and the latest trends in retail marketing that can boost sales.

Leverage social media:

When we talk about retail and social media, you can consider the most consumer-centric networks such as Facebook, Pinterest, and Instagram, which makes them perfect for merchants who are in search of new customers. You can promote your products, share frequent updates with your clients, use features such as live broadcasting for making meaningful connections and create on-platform events.

With indoor positioning and simplifying store navigation:

IPS (Indoor Positioning Systems) has been the latest retail technology trend that aids users in navigating the areas where the GPS is not applicable. Using the official app of the store, the IPS system tracks where the guests are and offer them targeted suggestions on deals and products on their smartphones.

Transforming employee and customer experience with Augmented Reality:

AR is a big part of retail, and the rebranding of Facebook into Meta has exacerbated the importance of augmented reality. It provides more immersive as well as digitally consistent experiences for the customers.

With Artificial Intelligence, smart store automation:

Another retailmarketing technology is AI. It can offer various benefits in the retail industry, such as inventory management, demand forecasting, and analysis of consumer behavior. With IoT and AI, self-checkout has now become quite advanced.

Use your in-store assets:

The in-store retail marketing exclusively focuses on leveraging the in-store experience of the customers to promote product and brand awareness. Some strategies will drive traffic into your store, and you must use them when you possess a brick-and-mortar retail store. These include in-store merchandising, staff training, curbside displays, window displays, collaborations and partnerships, virtual or in-store events, and loyalty and referral programs.

If you are struggling with ideas for improving your retail store marketing, contact Beaconsmind today and see how we help you in making smarter business decisions.