A Detailed Guide to Push Notification Marketing

Did you know that your subscriber count can enhance the visibility of your brand inevitably in the online market as well as drive more revenue? In the age of GDPR, customers do not appreciate to be intruded on with unwanted emails and messages. So, push notifications work as one perfect alternative since it works on the principle of marketing that is permission-based. The right push notification campaign will assist you in complementing your marketing activities as well as help capture the attention of your customers. We have provided a guide that will help you drive sales by creating winning campaigns.

What are Push Notifications?

Push notifications are forms of short messages that pop up on the mobile or desktop of the user, nudging them to take some actions. The benefit of this is that you could time the message and also customize it based on the situation. It can be used for different purposes like engaging with your customers, leading the customers to make an in-store purchase, retaining customers, and providing real-time updates. 


 Push notifications for marketing strategies

Push notifications are designed to elicit an immediate reaction, so they are particularly effective for certain messages.

v  Abandoned Cart Recovery: Set up push notifications an hour after the user leaves your site and include free shipping or some other offer to incentivize the sale and then use email to follow up.

v Measuring push notification campaigns: There are some important metrics for improving your campaigns. These include Opt-in rates, open rates/ click-through, Time on the app, and conversion rates.

v  Personalized offers: Personalizedpush notifications as generally they are quite intrusive, and it is easy for the users to unsubscribe. But you need to ensure that these are relevant and well-targeted to keep the annoyance to a minimum.

v  Shipping and Order Information: A great push notification is best to let your customer know that their item is en route. This leads to a more immediate response in comparison to the other platforms. Thus they are perfect for urgent messages.

v  Location-based push notifications: Location-basedpush notifications or Geolocation are messages sent precisely to where the person is currently located. These allow for quite a nuanced segmentation, thus helping in designing campaigns that are very relevant.

Wish to implement push notifications for your website or app but are unaware of where to start? Try Beaconsmind’s push notifications for free.

Location: United Arab Emirates

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