Customer Data Driven Marketing Tools

Conversion Tracking

Find out what your customers do after receiving a local push notification. Whether they visit a store or make a purchase, the beaconsmind® Suite measures any event that is important to your business. Use these insights to analyze and optimize your marketing campaign with the aim to increase your conversion metrics.


Touchpoints

The beaconsmind® Suite measures touchpoints generated by your customers while in store or away. Analyzing touchpoints such as “push notification read” or “Beacon contact generated” will help you understand the user journey of your customers so you can convert them.


Uplift Tracking

Measure the success of your location-based marketing campaigns by comparing the results with your existing data. With the Uplift Tracking feature you are able to do before-after comparisons of key data points such as conversions and store visits.

 


 

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